Thirsty Dragon

Thirsty Dragon
By:Suzanne Mustacich
Published on 2015-11-10 by Henry Holt and Company



An inside view of China's quest to become a global wine power and Bordeaux's attempt to master the thirsty dragon it helped create The wine merchants of Bordeaux and the rising entrepreneurs of China would seem to have little in common—old world versus new, tradition versus disruption, loyalty versus efficiency. And yet these two communities have found their destinies intertwined in the conquest of new markets, as Suzanne Mustacich shows in this provocative account of how China is reshaping the French wine business and how Bordeaux is making its mark on China. Thirsty Dragon lays bare the untold story of how an influx of Chinese money rescued France's most venerable wine region from economic collapse, and how the result was a series of misunderstandings and crises that threatened the delicate infrastructure of Bordeaux's insular wine trade. The Bordelais and the Chinese do business according to different and often incompatible sets of rules, and Mustacich uncovers the competing agendas and little-known actors who are transforming the economics and culture of Bordeaux, even as its wines are finding new markets—and ever higher prices—in Shanghai, Beijing, and Hong Kong, with Hong Kong and London traders playing a pivotal role. At once a tale of business skullduggery and fierce cultural clashes, adventure, and ambition, Thirsty Dragon offers a behind-the-scenes look at the challenges facing the world's most famous and prestigious wines.

This Book was ranked at 34 by Google Books for keyword Cookbooks, Food Wine.

Book ID of Thirsty Dragon's Books is MbXgBwAAQBAJ, Book which was written bySuzanne Mustacichhave ETAG "iHSSfStuXiE"

Book which was published by Henry Holt and Company since 2015-11-10 have ISBNs, ISBN 13 Code is 9781627790888 and ISBN 10 Code is 1627790888

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Book which have "304 Pages" is Printed at BOOK under CategoryBusiness and Economics

This Book was rated by 11 Raters and have average rate at "4.0"

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